Part- A (Fill in the blanks and True/ False type questions)
- Digital marketing covers all marketing efforts that use the technology termed as _______________.
- Digital advertising, email marketing, e-brochures etc., so there are numerous ways that fall under the category of ____________________.
- ___________ is the method of optimizing your website to "rank" on top in search engine results pages.
- The creation and promotion of the content through which you can generate more awareness, growth of traffic, lead generation, and customers known as _________________.
- ______________ is a technique of driving traffic to your website by paying a publisher every time your ad is clicked.
- ______________ refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey.
- _____________________ refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence.
- __________________ is the percentage of visitors who navigate to away from the site after viewing only one page.
- Off page SEO It focuses on all of the content that exists "on the page" when looking at a website. [True/ False]
- Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. [True/ False]
- Digital marketing is the act of promoting and selling products and services through internet. [True/ False]
Part -B (Descriptive type questions)
- Explain Digital Marketing.
- Explain the various channels separated into online marketing channels and offline marketing channels.
- Discuss the advantages of digital marketing over traditional marketing.
- Write short notes on: Blog, Email marketing, PPC, Social media marketing.
- Discuss the current scenario and upcoming trends of digital marketing.