• DDM 101 Introduction to Digital Marketing
  • UNIT- 1 INTRODUCTION TO DIGITAL MARKETING- PART 1
    • 1.1 INTRODUCTION
    • 1.2 OBJECTIVES
    • 1.3 WHAT IS DIGITAL MARKETING
    • 1.4 HOW IS DIGITAL MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
    • 1.5 RETURN ON INVESTMENT (ROI) BETWEEN DIGITAL AND TRADITIONAL MARKETING
    • 1.6 DISCUSSION ON NEW TRENDS AND CURRENT SCENARIO OF DIGITAL MARKETING
    • 1.7 POINTS TO REMEMBER
    • 1.8 GLOSSARY
    • 1.9 CHECK YOUR PROGRESS

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