• UNIT- 2 INTRODUCTION TO DIGITAL MARKETING- PART 2
  • 2.1 INTRODUCTION
  • 2.2 OBJECTIVES
  • 2.3 DIGITAL MARKETING A BOON OR A BANE
  • 2.4 DIAGNOSIS OF THE PRESENT WEBSITE AND BUSINESS
  • 2.5 CATEGORIZATION OF DIGITAL MARKETING FOR THE BUSINESS
  • 2.6 ADAPTING DIGITAL CHANGE TO THE RISK CONTEXT
  • 2.7 DIGITAL RISK MANAGEMENT
  • 2.8 POINTS TO REMEMBER
  • 2.9 GLOSSARY
  • 2.10 CHECK YOUR PROGRESS

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