1.8 GLOSSARY

  1. ROI (Return on Investment): A profitability measure that evaluates the performance of a business by dividing net profit by net worth. Return on investment, or ROI, is the most common profitability ratio. There are several ways to determine ROI, but the most frequently used method is to divide net profit by total assets.
  2. Internet: A global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
  3. Website: A website is a set of data and information about a particular subject which is available on the Internet. The data and information are presented on a collection of electronic pages named web-pages. A collection of interlinked web pages is called website.
  4. Blog: a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
  5. Email:  Short for electronic mail, e-mail or email is information stored on a computer that is exchanged between two users over telecommunications. More plainly, e-mail is a message that may contain text, files, images, or other attachments sent through a network to a specified individual or group of individuals.
  6. E-Book: an electronic version of a printed book which can be read on a computer or a specifically designed handheld device.
  7. Google Analytics: Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.
  8. SERP: Search Engine Results Pages (SERP) is the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.

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