1.1 INTRODUCTION

In the last two decades, digital marketing has transformed the face of our marketing industry. The use of technology is the most prominent, easiest and efficient mode for brands and advertising world. E-marketing has become a necessity; one can’t increase its brand value without it.

Nowadays, Internet has opened a plethora of opportunities for businesses. Using social media, you cannot only share pictures but also attract customers and investors for your business but also reach them easily. The speed and ease with which the digital media transmits information help you boost business is praiseworthy.

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