2.10 CHECK YOUR PROGRESS

Part- A (Descriptive type questions)

1. What is the digital marketing?
2. What are the benefits of digital marketing?
3. Explain digital marketing is a boon or a bane.
4. What are the benefits of the diagnosis of the present website or business?
5. Explain categorization of digital marketing for the business.
6. Define briefly the concept of digital risk management.

Part- B (State weather the following sentences are True or False)

1. Digital marketing is a marketing being largely used to promote products or services and to reach consumers using digital channels. (True/False)
2. Digital promoting is that the utilization of print media by the marketers to push the product or services into the market. (True/False)
3. Digitalisation will be a good manner for tiny businesses to extend their sales and widen their reach. (True/False)
4. The business diagnosis is a methodology of company valuation that allows an in-depth analysis of the main areas of management of a business. (True/False)
5. The diagnosis will not help you to understand which areas are most important to your business. (True/False)
6. Digital risk refers to unwanted—and often unexpected outcomes stemming from digital transformation and the adoption of related technologies. (True/False)