Digital marketing has now become a buzzword. It is a marketing being largely used to promote products or services and to reach consumers using digital channels. It includes display advertising, search engine marketing, social media marketing, mobile phones, and many other forms of digitalized media. The way digital marketing offerings are becoming progressive, the impact of their efforts are being felt more on India’s traditional retail formats. A significant area of the trade is occupied by local baniya or mom-and-pop stores, the retail sector is experiencing a good deal of churn as physical retailers take new and elaborate measures to stay up with their online competitors. This paper analyses the state of normal retail and digital selling quantifies the degree of danger e-stores are posing to ancient retail establishments and whether or not the latter is going to be ready to adapt to digital selling on their business models and baselines.
The era of Digital marketing makes use of electronic devices such as personal computers, smartphones, tablets, cell phones to engage with stakeholders. The developed nations already had their edge years before the dot com boom. This trend was observed around the world, where the majority of online sales were accounted for by the travel industry. The incorporation of information technology has enabled various sectors and areas better arrangements and performance. This trend was determined around the world, wherever the bulk of on-line transactions were mainly accounted for by the travel business. The incorporation of technology has enabled varied sectors and areas of higher arrangements and performance.
The young generation comprises internet-savvy and driven by western influences in fashion, food, and alternative life-style selections is one of the most important driving forces of Digital selling. Large and successful retailers of international levels like Wart-Mart, Sainsbury, Metro AG, etc. have proved a good chunk of their turnover towards making retail operations more technology and information oriented. A majority of the organized retail formats in India are showing encouraging response. The organized marketing in India has additionally recognized the fact that if they require to survive, grow, and stay an inability with the competitive markets, they need to integrate the hardware and innovative technology as it has become the essentialness in marketing for higher operative efficiencies ensuring enlarged profits. The new generation is contributing mostly to digital promoting sales, in the main attributable to peer pressure, growing aspirations, rising careers, and of course, to pace up with the latest trends in every fashion and digital device.