Last month, my friend Daniel, who studied Business Administration at the University of Karachi, started looking for new ways to grow his small online brand. He had tried social media promotions but wanted to build stronger relationships with relevant publishers. While discussing different ideas over coffee, Affiliate Network for Brands came up as an interesting approach. It made us wonder how brands can find suitable partners, reach new audiences, and create performance-based collaborations without making their marketing feel overly promotional.
