Topic outline

  • Managerial Concepts

  • Unit I Introduction and Scope of Human Resource Management

  • Unit V Introduction to Marketing Management

    • Recording of Counseling Session on Marketing Management: 


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      Attendance Link date 16th Dec 2023: https://forms.gle/4mYWmnEXHbdVdn4B6

  • Unit IX Introduction to Financial Management




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  • Unit II Job Analysis

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  • Unit VI Market Segmentation

    • Attendance Link 01st Jan 2024: https://forms.gle/Eapnbqp7aGsJpWEA6 

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  • Unit X Investment Decisions

  • Unit III Recruitment and Selection

  • Unit VII Consumer Behavior

  • Unit XI Capital Structure

  • Unit IV Training and Development

  • Unit VIII Marketing Research

  • Unit XII Working Capital Management