1.3 WHAT IS COMMUNICATION?

Communication plays a vital role in our daily life. For all fields of endeavour, we need good communication skill. Whatever profession you have, whether you are an engineer, doctor or an employee of any organization, having a firm grasp of communication will undoubtedly play a key role in your success. So, we must first understand what communication is and what different types of communication are.

Communication is the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message and a recipient. This may sound simple, but communication is actually a very complex subject. The transmission of the message from sender to recipient can be affected by variety of things. These include our emotions, the cultural situation, the medium used to communicate, and even our location. The complexity is why good communication skills are considered so desirable by employers around the world.

Accurate, effective and unambiguous communication is actually extremely hard. In other words, communication is more than simply the transmission of information. The term requires an element of success in transmitting or imparting a message, whether information, ideas, or emotions.

Often at times, people with great technical skills reach a point in their careers where they are no longer promoted, because of their inability to communicate effectively. Professors often tell anecdotal stories about students that have been hugely successful in gaining jobs right out of college, but then struggle to get promoted into management and leadership roles beyond their technical duties. This is because they lack in one fundamental skill that would have helped them shine above all their competition is ‘communication’.

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