• HTML is the universal markup language for the Web.
• HTML lets you format text, add graphics, create links, input forms, frames and tables, etc., and save it all in a text file that any browser can read and display.
• You can also style individual words in HTML to make them, bold, italic, underline etc.
• Meta Description Tag allows you to suggest how your page should be described in search listings. Meta descriptions can help your website stand out from the others, resulting in additional clicks. Incorporating specific keywords from your research is also a tip.