• YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.
• YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.
• Video Marketing is one of the most effective ways to reach out to customers because video is so engaging and now affordable.
• A playlist is a group of videos created by you or someone else on YouTube. Whether you are a YouTube viewer or creator, it’s a way to organize videos with similar characteristics.
• The cost of YouTube advertising can be off-putting for small companies, especially if your core business is drop shipping. This could be because you do not have much capital to invest, or maybe you are not seeing the ad revenue you expected from other advertising platforms, like social media advertising.
• Comments can be organized by most popular or newest. You can boost your video's engagement traffic by responding to users who comment on your videos.
• This is a more passive form of interacting with content. However, if you've chosen to show your likes publicly on your channel, these videos will appear under the playlists section on your channel.
• The best way for users to stay up to date with your brand's content is to subscribe. Every time you upload a new video, your subscribers receive a push notification. You should constantly encourage viewers to subscribe to your channel, as it improves your engagement traffic and increases the number of views. Many popular YouTubers incorporate reminders to subscribe at the beginning and/or end of their videos.
• YouTube tags are words and phrases that describe your video and provide more context to help people find your content.
• YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach.
• YouTube Premium costs $11.99 a month and includes ad-free video, the option to continue playing videos or music “in the background” (meaning the audio will continue if you minimize the app), music and video downloads, and access to YouTube original movies and TV shows.