In this unit, we will discuss the following topics-
9.1 INTRODUCTION
9.2 OBJECTIVES
9.3 YOUTUBE CHANNEL: AN OVERVIEW
9.4 BENEFITS OF YOUTUBE CHANNEL
9.5 TYPES OF YOUTUBE CHANNEL
9.6 YOUTUBE MARKETING: OVERVIEW
9.7 CHANNEL MANAGEMENT
9.8 POINTS TO REMEMBER
9.9 GLOSSARY
9.10 CHECK YOUR PROGRESS
9.11 BIBLIOGRAPHY/ REFERENCES
9.12 SUGGESTED READINGS