7.7 GLOSSARY

• Company Page– Now called LinkedIn Pages, your page is where you can share information about your company, along with content and updates to share with followers. Employees can also link your company page to their profile, and people can view everyone that works at the company by viewing the page as well.
• Connection– Is a LinkedIn user. There are 1st, 2nd, and 3rd level connections on LinkedIn. You can see what level each person is by looking next to a person’s name.
• 1st Level– Someone you are connected with on LinkedIn. You have either sent them a connection request or they have sent one to you.
• 2nd Level– Someone that is connected to one of your 1st level connections.
• 3rd Level– Someone that is connected to one of your 2nd level connections.
• Profile– A place where your experience, skills, endorsements, and a catchy summary appears with your photo
• Personal Branding– A term used to define how you show up on LinkedIn. Personal Branding can take into account your summary, your experience, your profile and background photo, and the content that you write and repost. 
• LinkedIn Recruiter– Another separate platform that LinkedIn has created for Recruiters. LinkedIn Recruiter allows you to find the perfect fit for a present or future position in your company.

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