LinkedIn brands itself the world’s largest professional network, with over 150 million professionals around the world. Unlike some social channels focused on friends and family, LinkedIn’s focus is on the user’s professional identity and enabling the user to control that online. The channel has business focus where the users are sharing information about their industry, work experience, skills, day-to-day working activities, and making new contacts or renewing existing ones.
Although, it may be seen leaning more towards serving the recruitment industry, there are opportunities to use the community for lead generation, finding new contacts or even for gaining knowledge from an industry expert. The reach of your website content can be increased by enabling users to share articles that may be seen as too dry for sharing on a more informal channel.