There are many parts of a Twitter profile –
• A Twitter handle/ a username - Your Twitter handle is your @name and is your identifier on Twitter. It can have up to 15 characters and should help individuals discover your business without any problem.
• Profile Picture - Your profile photograph ought to outwardly speak to your business and brand. Your profile photo is shown on your profile and in each tweet you post.
• Biography - For your profile bio, you have 160 characters to depict your business. Incorporate data, for example, your area, business hours, and a connection to your site.
• Header image - The header picture behind your profile picture can be utilized to feature advancements, occasions, or news about your business.
• Pinned Tweet – A pinned tweet is the main tweet individuals see when they visit your profile. You can change your pinned tweet at whatever point you need.
All these things should work together to create and represent your business.
Using Twitter for Business-
[1] Handle client issues through direct messages-
Direct messages have advanced throughout the long term, particularly for brands. How you connect with customers is significant for investigating issues and taking care of issues. It's good to deal with clients through Direct Messages for reasons like-
• you don't need different clients to see the issue and think less about your organization.
• There is no character limit on Direct Messages, which allows you to appropriately help clients without being restricted to a specific number of characters. As a matter of course, just clients you follow can send you a message.
• You can set up your Twitter record to get messages from anybody, making it simpler for all clients to get in touch with you.
• Just go to Privacy Settings and empower Receive Direct Messages from Anyone.
[2] Use Hashtags properly-
Hashtags allow clients to label a recognizing word or expression that bunches hundreds (or thousands) of tweets together. They are reachable(searchable) and offer the ideal assistant for live occasions. Hashtags are an extraordinary method for expanding the visibility of your tweets. There are numerous famous hashtags that most dynamic Twitter clients know about, as #FollowIndiaCricketTeam and #ThrowbackSunday.
You can likewise make your hashtags to cause you to notice your image or to occasions, you are holding, however, it's conceivable it may not catch on. Numerous brands hook onto trending points to add to the discussion or sell their item.
[3] Use Photos, Survey –
Twitter permits clients to amount to four photographs to posts. You can likewise make designs to add to your tweets. Utilizing photographs with your tweets is an incredible method to interface with adherents.
One entertaining approach to include your client is to make a survey. Specialty your inquiry and select the reactions. The survey remains to exist for 24 hours; of course, however, you can abbreviate that period if you like.
[4] Live Tweets –
Live-tweeting is another approach to get a point moving on Twitter. Live-tweeting is the point at which a client tweets their responses to a live occasion as it is going on, regardless of whether that is breaking news or amusement related. At the point when brands start occasions and need their participants to live-tweet while they're there. Live-tweeting most regularly happens with TV shows and broadcast occasions. At the point when you're live-tweeting or utilizing numerous tweets for a similar theme, react to your unique tweet. This makes it simpler for clients to follow the whole discussion.
[5] Twitter Chats –
Another approach to draw in adherents or get a theme moving is by facilitating a Twitter chat. Twitter chats are direct, yet they require a moderately enormous and dynamic supporter base to be fruitful. A Twitter chat happens when a few Twitter clients examine a particular point all the while utilizing a shared hashtag.
[6] Advertise on Twitter –
For advertising on Twitter, there are plenty of paid advertisement tools/options available-
• Promoted Tweet - These promotions are much the same as normal tweets, and they show up in a client's Twitter channel alongside posts from individuals the client follows. Promoted Tweets are a path for promoters to build commitment and grow their compass to a more extensive gathering of clients past their user base.
• Promoted Trends – These Trending topics appear on the trend box on Twitter. Promoted tweets target specific users, but promoted trends visible to all users. They are also visible to Twitter’s mobile apps.
• Promoted Accounts - Promoted Accounts are intended to assist brands with getting discoverable and become their number of users. These advertisements are shown in various areas on Twitter, remembering the Who to Follow box for the landing page, your landing page's Twitter channel, and search bar.
There are many marketing tools for improving advertisement campaigns-
• Twitter Amplify - Amplify permits publicists to share constant TV content (for instance, recordings of sports features) that they can coordinate with their brands. Twitter Amplify assists brands with arriving at clients past their present supporters by conveying content to focused crowds.
• Mobile App Promotion – This tool is for Mobile Development companies. This alternative allows sponsors to target and contacts their ideal crowds employing cell phones to drive application downloads.