6.1 INTRODUCTION

Twitter is a social media platform where people connect and converse with each other through short messages called tweets. We have already gone through the basics of Twitter in previous units. Other than conversing, news content, business feedback, website links, photos, and videos, etc. are also shared on Twitter.

Twitter also recommends tweets to users according to their interests. This enables various businesses to post product-related tweets, for the growth of their sales. In this unit, we will focus much on advanced topics of Twitter usage. There are many businesses, start-ups, and established, connect with people on Twitter. Several tools and activities on Twitter help the business to meet its goals.

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