Twitter Ads-
[1] Audience
Use the targeting features to select the audience you want to reach. Select geographic areas, followers of a notable account, or target the interests of the people.
[2] Bidding
Twitter ads run in an auction. Decide how much you will pay for each interaction, such as a new follower or a click on your website. Or use automated bidding, which determines the best bid cost based on your budget and goals.
[3] Budget
There is no minimum campaign spend. Choose a daily budget for your ads. Consider starting at a minimum of $ 30 / day to reach a consistent audience throughout the day.
[4] Creative
Select the tweets you want to focus on in your campaign. Choosing 4 to 5 is a good start. Include strong call-to-action like "sign up" or "start today". Avoid #hashtags or @mentions in your copy so that your audience is not far from your ad.
Twitter Marketing- Lists-
A list on Twitter is a compiled group of Twitter users. With Twitter List, you can create a personal list or subscribe to lists created by other users. After viewing the Twitter list, you will only be able to see a stream of posts from users that have been added to the specific Twitter list. Twitter lists are used to read only tweets. According to Twitter.com, you cannot send or direct a tweet to members of a list, only to see those list members.
Creating Lists on Twitter
To create a list, follow the given steps −
• Go to your Lists page. This can be done in two ways – [i] Via the Profile icon drop down menu in the top right navigation bar [ii] By going to your profile page and clicking on Lists.
• Click on Create list.
• Enter the name for your list
• Enter a short description for the list.
• Select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).
• Click on save list.
Note− List names cannot exceed 25 characters, nor can they begin with a number.
Twitter Marketing- Cards
With Twitter Cards, you can attach rich photos, videos and media experiences to tweets that drive traffic to your website. Just add a few lines of HTML to your webpage, and users who tweet a link to your content will have a card added to their tweets that will be visible to all their followers.
Note − Only one card per page is supported.
Each card has built-in content attribution, which surfaces the appropriate Twitter accounts for the content you specify. Viewers will be able to follow and view the profiles of responsible accounts directly from the card. You will have the option to choose between website attention and creator attribution.
Website Attribution
Indicates the Twitter account for the website or platform on which the content was published. Note that a service can set up different Twitter accounts for different pages / sections of its website, and the most appropriate Twitter account should be used to provide the best context for the user.
Creator Attribution
Indicates the person that created the content within the card. The following Card types have a beautiful consumption experience built for Twitter’s web and mobile clients −
• Summary Card − Title, description, thumbnail, and Twitter account attribution
• Summary Card with Large Image − Similar to a Summary Card, but with a prominently featured image.
• App Card − A Card to detail a mobile app with direct download.
• Player Card − A Card to provide video/audio/media.
Implementing Twitter Cards
In most cases, it takes less than 15 minutes to implement. Here is how to do it −
• Choose a card type you want to implement.
• Add the pertinent meta tags to your page.
• Run your URL against the validator tool to test. If you are working with a Player Card, request approval for whitelisting. All other Cards do not need whitelisting.
• After testing in the validator or approval of your Player Card, Tweet the URL and see the Card appear below your Tweet in the details view.
• Use Twitter Card analytics to measure your results.
Once the tags are live, you can test your Card using the Twitter Card Validator.
Twitter Marketing - Defining Strategy
Every marketing activity you do, from tweets and texting to cold-calling should be done for the sole purpose of meeting the ultimate goals of your brand. You must have a regular rotation of content that will be searchable and interesting to people with related business interests and goals using the approaches above.
What Should I Share on Twitter?
Many of the questions you should be asking yourself when deciding what to share on Twitter that will resonate with your target audience are going to seem obvious −
• What industries am I targeting?
• Who needs whatever value I am providing?
• What are their demographics?
• What key terms are they searching to solve their problems?
• Are my customers/clients/community members restricted to a certain geolocation?
Many marketers employ the 80/20 principle when they engage on Twitter. 80% of your tweets should focus on driving interactions with your followers, such as retweet, replies and likes. Once you build some synergy, you can mix in direct offers or promotions that get followers to take action, such as clicking a link or making a purchase from your website.
Knowing Performance of Tweets
Be aware of how your followers react to your content. Some tools allow you to track who unfollow you on Twitter. With unfollowstats.com for example, you can choose to get a daily digest of how people are interacting with you on Twitter, thus and unfollow. Someone may not know the exact reason for unfollowing you, but you may be able to get information about this reason.
No matter which social-sharing platform you are using, how it is performing your data should be offered. Both Buffer and Hoot suite provide a quick snapshot of how the tweets are performing.
Building the Brand on Twitter
If you want success on Twitter and build your brand on Twitter, there are a few key pointers to employ −
• Use your brand name as your Twitter name. It may seem obvious, but it needs to be reminded.
• If branding a company is your topmost priority, use your logo as your Twitter portfolio photo.
• You should Tweet 10 to 20 times a day to keep your brand name in the Twitter stream.
• Schedule the Tweets that have links to valuable content and complement that with 10 or so personalized Tweets where you are interacting with other Twitter users.
• Reply to Everything.
• Learn to give. To build a strong brand on Twitter you will need to give back as much as you get. Share content from your tweets, retweet, and favorite relevant content.
• Follow at least two new people a day.
Twitter Marketing - Search
There are many ways to use search on Twitter. You can find tweets from yourself, friends, local businesses and everyone from famous entertainers to global political leaders.
By searching for topic keywords or hashtags, you can follow breaking news or ongoing conversations about personal interests.
Searching on Twitter
This is how you search on Twitter −
• Log in to your Twitter account.
• Enter your search query into the search box at the top of the page and hit the return key. Your results show a combination of Tweets, photos, accounts, and more.
• Filter your results by clicking Top, Live, Accounts, Photos, or Videos (located at the top of your search results).
• Click on More options to see the above filters as well as News.
You can choose to see the results of all or those you follow, and everywhere or from you.
Advanced search is available when you log in to twitter.com.
This allows you to tailor search results for specific date ranges, people and more. This makes it easier to find specific tweets.
Using Advance Search on Twitter
This is how you use advanced search on twitter −
• Enter your search query into the search bar on twitter.com.
• At the top of the results page, click on More options.
• Click on Advanced search.
• Fill in the appropriate fields to refine your search results.
• Click Search to see the desired results.
Using advanced search, you can refine the search results by using any combination of the fields below −
• Words
o Tweets containing all words in any position (“Twitter” and “search”).
o Tweets containing exact phrases (“Twitter search”).
o Tweets containing any of the words (“Twitter” or “search”).
o Tweets excluding specific words (“Twitter” but not “search”).
o Tweets with a specific hashtag (#twitter).
o Tweets in a specific language (written in English).
• People
o Tweets from a specific account (Tweeted by “@example”).
o Tweets sent as replies to a specific account (in reply to “@example”).
o Tweets that mention a specific account (Tweet includes “@example”).
• Places
o Tweets sent from a geographic location, say a specific city, state, country.
o Use the place dropdown to select the geographic location.
• Dates
o Tweets sent before a specific date, after a specific date or within a date range.
o Use the calendar dropdown to select a “from” date, “to” date or both.
Search for Tweets from any date since the first public Tweet.