We have already discussed Facebook in previous chapters. And, we already came to know that it is one of the main social media platforms used by millions of peoples. It is not only used for sharing social content and getting in touch with friends but also used to publicize business to large extent. In this unit, we will focus much on advanced topics of Facebook usage. There are many businesses, start-ups, and established, connect with people on Facebook. Several tools and activities on Facebook are developed to help the business to meet their specific goals. Business Manager tools are one of the main features that are very helpful for the business to advertise themselves. We will discuss such tools and features in detail in this unit.