2.1 INTRODUCTION

E-communication, or electronic communication, refers to the transfer of writing, signals, data, sounds, images, signs or intelligence sent via an electronic device. Some examples of e-communication are email, text messages, social media messaging and image sharing. E-communication is a common form of interaction for many people. The use of e-communication allows people to interact in different ways and combine many forms of media in the process. E-communication makes it easy to interact with groups through chat interfaces or video conferencing. Companies use electronic communications to enhance their business and to avoid obstacles, such as long-distance communication with their clients or partners.

Social media are computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organizations to view, create and share information, ideas, career interests and other forms of expression via virtual communities and networks. In other words, we can say that social media uses web-based and mobile technologies on smartphones and tablet computers to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. The variety of stand-alone and built-in social media services currently available. Social media changes the way individuals and large organizations communicate. Social media are interactive and Internet-based applications, user-generated content such as text posts or comments, digital photos or videos, as well as data generated through all online interactions. social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals or groups.

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