In this unit, we will discuss the following topics-
SOCIAL MEDIA PASTS & PRESENT
1.1 INTRODUCTION
1.2 OBJECTIVE
1.3 HISTORY OF SOCIAL MEDIA
1.4 TRENDS IN SOCIAL MEDIA
1.5 CURRENT SCENARIO OF SOCIAL MEDIA
1.6 IMPACTS OF SOCIAL MEDIA ON BUSINESS
1.7 POINTS TO REMEMBER
1.8 GLOSSARY
1.9 CHECK YOUR PROGRESS
1.10 BIBLIOGRAPHY/ REFERENCES
1.11 SUGGESTED READINGS