Advances in technology always changes business perspective, today’s market leaders are harnessing new technology to sharpen their marketing strategies and trying to reach more customers. The business world now relies on the internet for much of its communications, marketing or otherwise. Almost all companies have their Facebook accounts, and individual leaders of companies have separate individual accounts on Linked In, Twitter, Instagram, and other social media sites.
New social media sites are popping up almost every week. Social media has created a business climate in which thousands of impressions can be made with one social media post. That impression could be positive or negative. we always have to careful about it. Within social media, individuals also developed audiences in the millions who follow their posts every day. Social media is a hugely powerful tool for marketing. There are several powerful tools, one such is “blog” too.
Blogs provide marketers real-time dialogue with customers and an approach to promote their products or services. A blog is an online journal with regularly updated content. This content is pushed to subscribers by RSS (Really Simple Syndication) or e-mail and allows for response and discussion from site visitors. RSS enables users to automatically gather updates from various websites, especially news sites and blogs, and display headlines and a brief summary of those updates in a single location. Blogs can be considered to be offerings of social media unless the site is actually part of the company’s main web page. Well-run marketing blogs usually focus tightly on one peak area or product line. The aim is to provide the blog readers with a constantly renewing source of news and insight about that particular topic.
It has its own challenges, because the social media platforms are continuously changing and evolving. Also, the audiences being reached often read (or view) and believe the messages seen on various social media platforms without understanding the context of the message. A social media post that goes viral can become the cause of closing down a business, even if the post is not true.
So, that we can say the social media is the newest challenge/opportunity for marketers. Companies that want to retain market share and build their image must develop tactics for the use of social media and for defending against problems created by the use of these powerful marketing tool.