- SEO: Search Engine Optimisation is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results.
- Cost per Click: Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
- Reputation Management: Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward.
- Google Adwords: Google AdWords is one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads. It is a form of brief advertising copy with keywords that are displayed on Google web pages and partner websites (called publishers) after matching their content with the keywords.
- Paid Media: Paid media is marketing that you pay for. Paid media includes TV ads, print advertising, sponsorships, and other types of media. In digital marketing, paid media includes pay-per-click (PPC) ads, paid social media ads, and search engine marketing (SEM).
- Earned Media: Earned media is promotion and coverage awarded by outside agencies or publications. Some brands will pitch news to publications about a campaign they're running so they can gain earned media in the form of a news story. Awards are another way brand can gain earned media.
- Social Media: Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.
- Google Alerts: Google Alerts are a free notification service provided by Google that sends emails to subscribers that summarize the search activity around search terms.