- Digital marketing covers all marketing efforts that use internet. Using social media, you cannot only share a personal picture(s) but also produce customers for your business and reach them easily.
- Digital marketing has various channels that can be separated into online marketing channels and offline marketing channels like: SEO, Content Marketing, Social Media Marketing, PPC etc.
- Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.
- Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey.
- While tracking and measuring ROI is important in helping you calculate sales and revenue, ROI is not the priority in that case exposure is. The purpose of marketing is most important.
- Amazon Alexa simply named “Alexa” is a virtual assistant AI technology developed by Amazon, first used in the Amazon Echo smart speakers developed by Amazon Lab126.
- “Google Assistant” is an artificial intelligence-powered virtual assistant developed by Google that is primarily available on mobile and smart home devices.
- The position #1 is no longer the top spot in search results. Position Zero or “#0” position, the featured snippet of text that appears before the search results, is now highly coveted and top-notch.
- Influencer marketing is fundamentally an approach that companies can get people who already have a social presence talking about their product.
- From 2018, Google reversed its search directions by switching to the mobile-first index, i.e. it uses the mobile version of the content for indexing and ranking. It is now expected from the mobile version of a site to load as fast, if not faster, than switch to desktop version.