10.4 PROMOTING A VIDEO

In this digital era, we are surrounded by several hand-held, multi-media devices that can connect to the Internet and stream high volume content where one can listen music, take pictures, shoot videos, and view all kinds of content on their devices. Video Marketing is one of the most effective ways to reach out to the customers because video is so engaging and now affordable.

Some of the things to popularize/promote your videos are-

• Optimize Your Content.
• Craft Effective Thumbnails.
• Do not forget about Search Engine Optimization (SEO).
• Use social media.
• Integrate it with other marketing platforms.
• Do not forget to share.

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