10.1 INTRODUCTION

YouTube is a video-sharing platform which was started on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, former employees of the PayPal. Its Headquarter in San Bruno, California. The first YouTube video ME AT THE ZOO was uploaded, and Google announced it was paying $1.65billion for the service. YouTube is a platform where user can watch, share, upload, like and comment the videos. It was officially launched in December 2005.

Now YouTube is most popular site and application, with user watching around 6 billion hours of video every month. Features of YouTube are following:

• User can upload videos, comments and make a playlist.
• User can create a personal YouTube channel
• Like, comment and share other videos.
• User can subscribe another channel.
• YouTube is used around in 81 countries and available in 76 languages.

YouTube is so popular because you can find number of videos and all the content is user-generated. On an average, 130 hours of videos are uploaded to YouTube every minute, so there's always something new to watch! And YouTube isn't a one-way street you can jump in, record and share your own videos, and become a part of the community.And other video sites have decent levels of traffic, most businesses could start today on YouTube and do fine because it’s far from saturated. Many businesses are actually investing in YouTube marketing.

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